Retail banks can take advantage of digital signage technology to display their message boards and more efficiently manage their customer base. These banks are already using digital screens inside their buildings to attract new business. Even the ATMs in these banks have been equipped with digital displays to serve customers with relevant information. The banks want to retain their customers as long as possible and this is one of the ways to do that.

When digital signage was first introduced, banks used static signs like bulletin boards and wall charts. They also had to regularly update the content on these boards with the latest transactions and new business activity. With digital screens, all this is now possible. Digital signage can be managed from the ATM which eliminates the need for frequent updates and maintenance.

Banks can control their digital signage in so many ways. The content can be updated manually or can be updated automatically. This is achieved by updating the digital screens through the ATM. This gives the bank instant access to the most up-to-date information and allows them to instantly display all relevant information on the digital signage. The information can include inventory, customer service and banking services. The digital screens provide a visual representation of the most critical transactions and information needed at all times.

This signage provides banks with an added measure of security. When customers approach the ATM to withdraw money, the signage immediately shows a picture of a staff member asking for their PIN. The employee then gives the required action without looking at the digital sign board. When a customer uses a pin, a message alert is displayed on the ATM message board. These notifications allow banks to instantly take action should any unauthorized transactions take place.

This signage lets customers know when ATMs are running low on cash. Many customers tend to use ATMs during off hours when it is more likely that banks will be closed. With the digital signboard, banks can instantly inform customers of the ATM location.

There are a multitude of applications of digital signage in retail establishments. It is a great way to enhance current campaigns, attract new customers and encourage repeat business. Digital signage is a cost effective way to advertise and raise awareness among a wide variety of audiences. Banks are embracing this technology to take advantage of this unique medium. The time is now to experience the impact digital signage has on the retail industry.